With a goal to unite the country and embrace inclusivity, they ditched their old blue branding (perceived as a partisan message) and embraced a palette of blue, red, and, well, everything (14 colors to be exact). Most brands fail to incorporate new technologies fast enough, but Dominos pizza has not only managed to do just that but also stay ahead of the curve by constantly innovating their mobile ordering experience. Thats the role of your PR agency/department. Their Twitter Feed is home to Slack Wall of Love, a place dedicated to showcasing all the love Slack has been receiving from its users. If youre thinking about switching things up in your business, you can formulate a simple rebranding strategy that will make the transition smooth. Thanks to our extensive international experience in both B2B and B2C, we can help you organise and execute every single element of your rebranding. They evendesigned the custom type Coty Sans, which features the , special curves mirroring a butterflys symmetry., Tupperware often conjures images of 70s moms. Join 200,000 marketing managers and subscribe to Revenue Weekly! . As such, they are tasked with selling protection for one of natures most chaotic and uncontrollable phenomena. The travelers are using their platform and Airbnb regularly hosts them on its website and social media accounts. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. You might even find that your customers are excited to see you expanding your mission. The result was a rebrand that brought unity and a strong emotional connection to mothers, using monkey imagery that captured the animal instinct of protection and care. This awareness comes from listening to your followers (their habits, demographics, and platform preferences) and setting expectations with regular social media usage from your brand accounts. The mission was simple and clear provide accessible mental health resources and let followers actively participate in the discourse. Now in order to make this happen for your business, you need to announce rebranding, plot, plan, and write it down. Their Twitter Feed is home to . That is a lot of potential people who may have seen my work! This will promote brand awareness. If your logo, tagline, messaging, website, marketplace, or services dont speak to the direction your company is focusing on anymore, its a good time to consider rebranding. To better communicate the energy-saving tech behind their products, Enerji turned their previously engineer-centric identity into one accessible for all. Subject Line: Weve got a new lewk Why we love it: The subject line cuts right to the chase. To elevate the aesthetic, they chose an illustrative wolf symbol (a ravenous animal), a redesigned menu featuring elegant typography, and imagery to bring a livelier energy to the website and associated online properties. Your efforts wont be put towards actually addressing the real problems. Remember, your goal is to not isolate your target audience, and instead craft a message that speaks honestly to them while also staying true to the direction your company is growing in. When it comes to external communication, plan something special. From Instagram to Twitter, Target has the same handle across every platform. 2021 Admind. So, how do you announce rebranding without alienating your old audience? 6 Tips to Successfully Launch Your Rebrand - LinkedIn Taglines, slogans and your mission ChatWork is a cloud-based collaboration tool that features chat, voice, and video capabilities. To revamp their identity and communicate their passion for improving peoples lives, they crafted an identity around the theme of championing opportunity for all. The updated branding is infused with energy, color, and photography that communicates this passion and zest for life in every element. They also pushed forward a campaign where users could visit their website, make their own pizza and share the design on different social media channels. And such agencies (just like Admind) have broad experience in conducting and announcing rebrandings, so you can benefit from their expertise. What even more amazing is that the company didnt really launch a massive marketing campaign. Your beginning plans might just involve the new name, domain, and a new logo. Dont be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. Typically, youll want to try and remain consistent across all platforms with your name, so its easy for users to remember. TikTok began as little more than, There is over 875 million professionals on LinkedIn. Once you take care of all that, you need to start thinking about the rebrand rollout plan. Right away, the dean at the time, Henry Butler , began sending out save-the-dates for a dedication. B2B Marketing, Brand Storytelling, Brand Strategy, Content Marketing, Content Strategy, SaaS Marketing, B2B Marketing, Brand Storytelling, Content Creation, Content Marketing, Content Strategy, SaaS Marketing, B2B Marketing, Brand Storytelling, Content Marketing, Content Strategy, SaaS Marketing, , weve assembled this roundup of awesome rebranding examples across industries, from housewares and tech to beauty and baby gear., As part of its rebrand, beauty brand Coty put its purpose , to celebrate and liberate the diversity of beauty front and center. WebA rebranding announcement can be communicated in a number of ways, including a press release, social media posts, or an event. The entire staff at WebFX has been phenomenal. Going through the companys Instagram account and youll quickly feel exactly what its like to be in the customers shoes. Again, here, its extremely important to build interest gradually. This Swiss chain restaurant was challenged to bring the brand into the modern age to connect with a younger demographic. Lastly, make sure you have your ambassadors and business partners on board. I decided I would send a weekly newsletter to my email list as well as share two, launch-related Instagram posts throughout the week, in addition to blogging about it. With a few best practices, the right strategies, and robust content to support it, your news can rise above the noise. For example, Target uses photos that contain their color scheme. Youll want to take a similar approach with your cover photo. You get to pick its birthday and celebrate when it comes. The campaign demonstrated agility and expanded the mental health discussion to include other social issues by providing relevant resources for Pride in June and responding to the racial protests in the U.S. and around the world. Thanks! Each stage should be thoroughly described: Frequently, brands going through the rebranding process try to gradually build interest and engagement with a series of newsletters, social media posts, ads and even videos or events. If youre about to start rebranding your company, you have to think about many questions, including marketing and PR. Remember, the goal of all of this hard workshould be to get people ready and excited for what youre launching by providing value and building trust. Lets Not Lose It. In a massive visual overhaul, branding agency Workroom chose the butterfly as its inspiration to symbolize the diversity of beauty in natureand people. Youll want to follow image size guidelines to ensure your logo isnt too big or stretched when you upload it. css: '', You can find help using dedicated resources such as Design Rush which allows users to search and filter through leading branding experts based on budget, location, and their expertise. Privacy policy How To Rebrand Your Instagram: 5 Essential Steps Going through the companys Instagram account and youll quickly feel exactly what its like to be in the customers shoes. Social media branding done right: Airbnb. When you do the planning ahead of time, it eliminates the guesswork and also gives you a to-do list for what needs writing or prep work before posting. In a short video clip company shows how the Intel brand has changed throughout the years. Youll want to map out every step of the process, so you know what to focus on first. Rebranding announcement how to communicate the change? It wouldnt fit with your brand. Involve your team with the rebranding process from the very beginning. Yet, Airbnb has managed to do a lot more than just share beautiful content to solidify their brand image. Telling previous customers who arent necessarily following you on social is a bit trickier. Give them all the necessary knowledge and encourage them to talk about rebranding in their communities, especially among friends and family. These steps will help you communicate your message and generate hype around your launch!I recently rebranded my Fine Art Wedding Photography business with anew website and logo design by Ribbon & Ink. One of their most successful branding campaigns was led in 1999. Tupperware often conjures images of 70s moms. You have to make it real in order for it to happen. What made the commercial such a wild success is the fact that Nike as a brand was not mentioned at all until the very last second of the film. The over the top clip was a colorful kickoff of BKs campaign for more sustainable practices. To emphasize the organizations goal, the rally cry Shop. Once I knew my launchdate, I printed off monthly calendars (which I found for free online) for the days leading up to the launch. Also, you have to be able to identify why you want to rebrand, in order to figure out the kind of rebrand to do. Depending on the message you want to get across, there are two kinds of rebranding you can focus on. You can devote it to an upcoming launch and warm up your community in advance. Be sure to not only post about your official launch on the launch day itself, but also in the 2-3 days afterwards. Podcast rebranding + announcement of two projects This episode is not a guest episode, it is just an announcement about the rebranding of the podcast (nothing major, it became part of a project) plus the announcement of two projects that I am working on which is the "Reconfigured" branding and my own startup that I am going to launch in We use WPEngine with a few image optimization plug-ins. WebRebranding Announcement | Social media marketing agency, Social media, Media marketing May 24, 2020 - Naturally Social, an award-winning provider of social media marketing for local businesses, today unveiled a corporate rebrand to reflect the premium service provided. Your new name is there, and youre prepping your new site with all the contents and products, and soon you will be ready to change the closed sign to open and relaunch your business with its new face. Your email address will not be published. Google Ads Pricing: Are You Spending Too Much? When Computer Sciences Corporation and the Enterprise Services business of Hewlett Packard Enterprise merged to create DXC, they needed a total rebrand to unite the two worlds. How Local SEO Link Building Can Help Your Brand. How to Announce Rebranding Without Isolating Your Current This included a detailed visual language featuring bold, bright imagery, which carried the butterfly theme throughout. WebA good example of design rebranding, Wise has simplified the key elements that identify its brand (and its name) facilitating consumer recall. When your brand announces a new campaign, whether its a new product, company initiative, or upcoming promotion, make the details easily accessible to your audience and your mission clear. Make sure you set a deadline for each step, and for your launch day, so you know when your team must complete tasks. When rebranding on social media, you need to check the availability of profile names. Step 2: Involve Employees. Required fields are marked *. Your email address will not be published. You should even offer an incentive here, like something exclusive they can get when your brand launches. This will help you build up anticipation and an understanding around it for your current customer base. The company has incorporated Twitter into its ordering process by offering a tweet-to-order option and has recently introduced its very own messenger chatbot DOM The Pizza Bot. By that, I mean creating content that is true to your brands colors, your creative aesthetic, and your ideal client. Weve gathered three interesting examples of how brands from different sectors went about their transition. No matter the reason, the basis behind a total rebrand is a transformation from head to toe. The first step in how to rebrand your social media is to create your launch day plan. Perfecting Your Rebranding Announcement & Rollout Plan There are a number of reasons that seem like a rebrand is necessary but arent actually true. Save my name, email, and website in this browser for the next time I comment. Social media branding done right: Airbnb, Businesses often rely on telling their brand story to sell products and services, but Airbnb lets the customers to tell their own stories. A collaboration tool used by teams to communicate and share files more effectively, Slack currently has over 2 million active daily users. Journalists are usually interested in whats happening in their areas of interest, so they should welcome your rebranding materials with open hands. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. However, a rebrand is much more complicated than all that. You have to understand the key pieces to a rebrand in order to develop a successful message for your audience. As such, the rebrand focused on a vibrant palette, dynamic logo, and lively imagery to bring life to the brand. How to Introduce a Rebrand | Rollout & Refresh - MOO Blog Its completely up to you, but the important thing is that you can establishwhat success looks like for you (and work to make it a reality). We use cookies to enhance your experience. Make it a big thing that will excite your current customers and get some new ones in the door as well. . If youve followed this tech giant, you know that its social content is far and few between, so when it happens, you notice. The tone is conversational and inviting. Quick giveaway tip: Start your giveaway during your launch week and be sure to announce the winner a day or two after your launch. You must have a consistent look on your social profile that matches your new brand. , voice and a pun-related sense of humor. SEO vs. Laura Scruggs is the Marketing Manager for Nations Photo Lab, a professional photo printing resource based in Hunt Valley, MD. Engineering firm CH2M needed a new brand identity to communicate their main differentiator: their people and culture. Even if, Did you know that TikTok's net worth has already surpassed a whopping $50 billion? Lets say that you have your new branding done. Required fields are marked *. Dont give away everything at once; try to build excitement. , ACLUs mission is to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States.. A consistent story is one of the prerequisites of a successful rebranding announcement. Finding the right agency using Google and similar search engines might be a stretch. For example, the best way to communicate with your social media followers about your relaunch is to post about it on social media. To do this, they embarked on a rebrand to modernize the organization, promote its mission (to regulate, support and promote the engineering and geoscience professions in BC), and garner public interest. This way,your new subscribers are able to see your best content and get to know you BEFOREthey would possibly unsubscribe after the giveaway is announced. Before you change anything on social media, have a process in place for how youre going to approach the changes and launch your new brand on social media. A few platforms offer cover photos, including: If your business has a presence on this platform, youll want to create a cover photo for your profile. As the manufacturer of scents and flavors for luxury perfume, consumer goods, and food and beverage products, Givaudan was posed with the challenge of making their invisible scents and flavors come to life. Make sure you are realistic during this process. Create a sharable graphic logo and custom hashtag that friends and fans can use to support you and get involved. How did you choose your new company name. Joy Aleman is the Founder and Lead photographer of Joy Michelle Photography, a Maryland-based Fine Art Wedding and Portrait Photography studio specializing in creating lasting art from beautiful love stories. Maybe a press conference or an event for all your stakeholders? Your email address will not be published. Then as competition changed in the industry, they did research to find their new target audience. Partial rebranding is for businesses that are well established, but still need to refresh or update their services, marketplace, or identity. For every audience, your company needs to be prepared to share the rebrand in a way that will This, however, wont stop a smart marketer from taking a note or few from the best. Its ok if some of your dates or content pieces end up changing, but having that original plan as a reference point is an essential building block of your launch. Its just another reason to share your BEST content during launch week. But thats OK! Give your existing and new newsletter subscribers something extra special and exclusive. WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects. Right Audience. CHICAGO, IL 60606 Odds are you know some people who do. I wasnt left wondering what to share on Instagram that day, or if it was the right time to reveal a sneak peek of the launch. In fact, a rebrand can actually hurt the business. If you can explain why the rebranding process was necessary and what its outcome will be, people will be more eager to engage in communication with you and appreciate your new brand from day one. Code of Conduct. So how can you help your brand make a splash on social? This is done to help you achieve your goals in the best possible way. Give us a call today at 888-601-5359 or contact us online to speak with a strategist about your social media rebrand! WebAdvanced social media analytics is just one of many cutting-edge tools that can help optimise the M&A process. Hence, weve assembled this roundup of awesome rebranding examples across industries, from housewares and tech to beauty and baby gear.. based on budget, location, and their expertise. Burger King. So, instead of running from it, the brand acknowledges that image as a significant part of their legacyand their greater mission. Sharing your Rebrand on Social Media in 7 Steps Your client and customer-facing priorities need to be front and center, ahead of the rebrand. Thats why its so important to have all the employees onboard with rebranding. Last year, only 36% of senior M&A executives used social media platforms to research potential acquisition targets. Remember, too, that if youre feeling overwhelmed or like youre running out of bandwidth, you can always call in reinforcements. Because I sent a limited number of these boxes out, those who received them felt special and most of them shared pictures of their boxes online. That way they are providing their followers with the opportunity to experience what their feed is offering using a single click. There are a lot of options, but make sure to make it fun. You should do this a lot leading up to your launch because people tend to be busy and dont see all of your updates. Rebranding Strategy Joy holds a degree in Studio Art and Graphic Design Fromthe University of Maryland.