US 100. McDonald's, on the other hand, needs only a rounded letter "M" and a hungry customer.Behind that "M," placed on a striking red background, lies the full story of the Golden Arches. US 046. G & S RESTAURANT SERVICES. McDonald's | History, Ray Kroc, & Facts | Britannica FIRST USE: 20140203. The company Nike registered this trademark in special form format, combining the stylized word Nike with their swoosh logo. IC 036. FIRST USE IN COMMERCE: 20180321. FIRST USE: 19710228. FIRST USE IN COMMERCE: 20050430. G & S Flying Toy Disks and Tops. G & S SALE AND PROMOTION OF A BREAKFAST FOOD COMBINATION SANDWICH SPECIALLY PREPARED AS PART OF A RESTAURANT SERVICE. The clown has his arms and legs extended, a white face, red hair, a red mouth, yellow gloves, a white, yellow and red outfit, and red, yellow and black shoes and all of the features of the design are outlined in the color black. Brand names like Apple, McDonald's, and Dolce & Gabbana. Two colors dominated the emblem: red and golden. US 100. FIRST USE: 19660930. G & S restaurant services. FIRST USE IN COMMERCE: 19971200. US 100 101 107. G & S DESSERTS NAMELY PASTRIES, BISCUITS, BREAD, CAKES. G & S CHARITABLE FUND-RAISING SERVICES. FIRST USE IN COMMERCE: 20190328. FIRST USE: 19910806. The original McDonald's logo featured the golden arches over the name McDonald's in black lettering. G & S ENTERTAINMENT SERVICES, NAMELY, PERSONAL APPEARANCES AND PERFORMANCES AS A CLOWN; AND EDUCATIONAL SERVICES, NAMELY, CONDUCTING SEMINARS AND LECTURES DEALING WITH SAFETY AND HEALTH RELATED TOPICS FOR CHILDREN. The moral is this: they work. FIRST USE IN COMMERCE: 20000818. These changes helped spurred McDonald's growth. IC 043. FIRST USE: 20081201. FIRST USE: 19940300. US 021 023 026 036 038. Hasznlja ket a projektjeiben s kzssgi mdia bejegyzseiben. US 100. We've spent over fifty years developing the McDonald's trademarks and logos, and they are a part of the brand quality and consistency that our customers have come to know and trust. FIRST USE IN COMMERCE: 20041109. US 101. G & S PROVIDING HOSPITALITY ROOMS WITHIN HOSPITALS FOR FAMILIES WITH HOSPITALIZED CHILDREN. The mark consists of a three dimensional exterior design configuration of two rectangular canopies in the color yellow, one which is over windows and another which is over an entrance of the building. G & S GREETING CARDS. FIRST USE: 19971200. US 100. FIRST USE: 19681000. US 100 101. FIRST USE IN COMMERCE: 20070130. The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. US 100. G & S Chicken for Consumption On or Off the Premises. US 039. IC 006. US 001 004 006 050 051 052. The strange story of the world's most famous logo - BBC Culture FIRST USE IN COMMERCE: 19860615. G & S RESTAURANT SERVICES. US 046. US 046. FIRST USE IN COMMERCE: 20100802. IC 042. IC 043. FIRST USE: 20020201. FIRST USE: 20010502. One of McDonald's most recognizable trademarks is its arches logo. IC 043. (2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). IC 042. IC 032. As we saw above, the history of the McDonalds logo saw quite a number of revisions, especially from the end of 1960s to the early 2000s. The business had been revolutionized in many aspects, but the key one was to use the principles of production line manufacture for fast food. FIRST USE IN COMMERCE: 19930700. US 100 101. FIRST USE IN COMMERCE: 19750124. US 100 101. FIRST USE: 20160222. FIRST USE IN COMMERCE: 19840700. Trademarks, service marks, and all graphical elements, including the look and feel appearing on the online services, are distinctive and protected trademarks or trade dress of McDonald's or its licensors. Please enter information for the field 'How will it be used?'. G & S FRENCH FRIED POTATOES. FIRST USE IN COMMERCE: 20160201. FIRST USE: 20150101. US 100 101. (2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). FIRST USE IN COMMERCE: 19660900. FIRST USE IN COMMERCE: 19960101. No More Golden Arches: Russia Moves Forward With McDonald's - Forbes IC . The shape M, the golden arches is known all over the world. IC 030. G & S RESTAURANT SERVICES. Choosing the golden arches as the logo was brilliant and a key move to brand the fast-food restaurant. And, in an urban landscape, the vividly colored and inviting logo is not easy to miss. Need a logo? IC 016. FIRST USE IN COMMERCE: 19820500. FIRST USE: 19750616. FIRST USE IN COMMERCE: 19860400. US 100. The McDonald's logo was the most recognized with 17 out of 20 preschoolers able to identify the golden arches as McDonald's (2). McDonald's caused quite a stir when the company filed to register "McBrunch" in 2014, with customers wondering if the trademark could signal a move toward breakfast being served later in the day. G & S RESTAURANT SERVICES. G & S COLORING BOOKS. IC 041. US 100. G & S RESTAURANT SERVICES. US 100. FIRST USE: 19720124. US 100 101 102. FIRST USE IN COMMERCE: 20141013. All Rights Reserved. (2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). IC 028. FIRST USE IN COMMERCE: 19710900. 1961 - 1968. This is why there is a diagonal line coming through the arches on the first version of the logo. US 100. G & S CHARITABLE FUND RAISING SERVICES. G & S SANDWICHES FOR CONSUMPTION ON OR OFF THE PREMISES. G & S RESTAURANT SERVICES. FIRST USE: 20060605. Mcdonalds globalization. GLOBALIZATION OF MCDONALDS 2022-10-29 G & S TECHNICAL SERVICES - NAMELY, ADVICE, CONSULTATION AND MANAGERIAL SERVICES IN THE ESTABLISHMENT AND OPERATION OF FAST FOOD RESTAURANTS. This was in keeping with McDonald's trademarked colors of red and yellow. G & S Providing employee information in the field of benefits, namely, health and dental insurance benefits, financial benefit plans. There is even a special Big Mac Index, used to compare the cost of a Big Mac (McDonalds major menu item developed by a franchisee in around 1967) in various countries in the world, the highest being in Switzerland and the lowest in India. G & S Restaurant Services. However, if you used the same design - the yellow arch on a red background - with your business name, you'd be in trouble and even more so if it's for a hamburger restaurant. The mark consists of a connected double arch. The trademark is owned by McDonald's USA and was granted US Patent 5,692,730 in 1990. FIRST USE IN COMMERCE: 19681101. FIRST USE: 19741200. US 100 101 102. The simpler the logo, the more attractive it is. IC 029. People pass highway billboards in their cars, the Golden Arches facilities are visible from far away, and its TV commercials are on everybodys blue screen a t least a dozen times a day. FIRST USE IN COMMERCE: 19840000. McDonald's Logo and symbol, meaning, history, PNG, brand US 107. FIRST USE IN COMMERCE: 20020131. FIRST USE: 20020131. One can argue about the nutritional value of the McDonalds products, but no one ever doubted that in terms of business it was absolutely a whiz kid. FIRST USE IN COMMERCE: 19970307. (2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). US 100 101 107. McDonalds logo is so successful because of these three factors: shape, color, and typeface. At the helm of the company, Ray introduced some major innovations, starting from architectural redesign to branding improvements. IC 041. The format of the trademark you apply to register affects your application filing requirements. The first McDonalds opened in 1948 by brothers Richard (Dick) and Maurice (Mac) McDonald. FIRST USE IN COMMERCE: 19860615. McDonald's logo is so successful because of these three factors: shape, color, and typeface. "The mark consists of the configuration of the barrel roof in the color yellow. IC 041. G & S Men's, women's and children's clothing, namely, coats, jackets, shirts, ties, sweaters, sweatshirts, blouses, jerseys, vests, uniforms and aprons. IC 035. G & S RESTAURANT SERVICES. FIRST USE IN COMMERCE: 20061214. G & S DOLLS. US 100 101 102. G & S CHICKEN, HASHBROWN POTOTOES, PREPARED EGGS, MILK, FRESH GARDEN SALADS AND PROCESSED INGREDIENTS THEREOF, FOR CONSUMPTION ON OR OFF THE PREMISES. Interested in using our logo for your next project? FIRST USE: 20100802. FIRST USE: 19741200. FIRST USE IN COMMERCE: 20040317. Locations in Costa Rica, Japan, the Netherlands, Germany, and Australia soon followed in the early 1970s. IC 030. (3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). US 100 101. His location, in Phoenix, Arizona, has the distinction of being the first McDonalds to sport the Golden Arches design. FIRST USE: 20061214. FIRST USE IN COMMERCE: 19960601. FIRST USE: 19780000. US 002 027 028 050. US 037. US 100. G & S Virtual food and beverage products. G & S entertainment services, namely, providing a camp facility for children. FIRST USE: 19710300. US 100 101. FIRST USE: 19710101. FIRST USE IN COMMERCE: 19530000. FIRST USE IN COMMERCE: 20011115. IC 016. G & S PROMOTING PUBLIC AWARENESS OF THE NEED FOR KNOWLEDGE ABOUT AFRICAN-AMERICAN HISTORY AND DISTRIBUTING ASSOCIATED PRINTED MATERIALS HIGHLIGHTING SIGNIFICANT INDIVIDUALS WHO HAVE CONTRIBUTED TO THE ADVANCEMENT OF AFRICAN-AMERICAN CULTURE. FIRST USE: 19800423. FIRST USE: 19480000. The broken lines show the placement of the mark in relationship to support structures, but no claim is made to the support structures. FIRST USE IN COMMERCE: 20160201. Jon Floyd August 25, 2022. G & S Restaurant services. FIRST USE IN COMMERCE: 20100628. FIRST USE IN COMMERCE: 19840430. G & S dairy based dessert products namely ice cream and frozen confections. McDonald's trademark is the golden arches. US 046. US 022 023 038 050. G & S restaurant services. In addition, during the 1960s the chain refined its logo, eventually debuting the famous double-arch M design, which became its enduring symbol and one of the most famous logos in the world; it was inspired by the tall yellow arches that had dominated earlier McDonald's restaurant rooftops. G & S sandwich for consumption on or off the premises. Kroc was able to buy the McDonalds brothers out in the early 60s and the company went public in 1965. FIRST USE: 19780430. FIRST USE: 20030923. FIRST USE IN COMMERCE: 19850300. IC 042. FIRST USE IN COMMERCE: 20160222. FIRST USE: 19840900. A trademark is defined in the federal Lanham Act of 1946 as "any word, name, symbol, or device or any combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from goods manufactured or sold by others."15 United States Code, Section 1127. IC 035. FIRST USE: 20010101. The global cultural presence has been achieved by such items as Big Mac, McCombo, Happy Meal, to name a few. IC 029. The mark consists of ARCHES. US 100 101. Originally, the brothers was a barbecue drive-in. FIRST USE IN COMMERCE: 19870306. FIRST USE: 20160222. G & S SERVICES FOR PROVIDING FOOD AND DRINK; RESTAURANT SERVICES; OPERATING RESTAURANTS AND OTHER ESTABLISHMENTS OR FACILITIES ENGAGED IN PROVIDING FOOD AND DRINK PREPARED FOR CONSUMPTION AND SALE OF CARRY-OUT OR TAKE AWAY FOODS AND DRINKS. The McDonald's logo is symbolic of the golden arches that were the substance of the newly-constructed architecture of the first franchised restaurant in 1952. US 100 101 102. IC 042. FIRST USE IN COMMERCE: 19741200. IC 042. US 100. Starting from children, who associate these colors with toys. US 100 101 107. FIRST USE IN COMMERCE: 19800423. FIRST USE IN COMMERCE: 20180120. FIRST USE IN COMMERCE: 20010502. IC 005. FIRST USE: 20170517. Yes, a logo is a type of trademark. IC 030. IC 041. FIRST USE IN COMMERCE: 20160222. McDonald's golden arches could now be seen as symbols of aggressive global capitalism, excessive consumerism and of US cultural imperialism. McDonalds brand use the font similar to Helvetica Neue Black, this font belongs to premium font family. FIRST USE: 20000818. US 046. US 100 101 107. FIRST USE: 19950101. The mark is a sound mark consisting of a five tone audio progression of the notes A B C E D accompanied by the words Ba da ba ba ba. FIRST USE: 20170822. Since a trademark is a word, phrase, symbol, or design that . FIRST USE: 19860615. FIRST USE IN COMMERCE: 20011115. G & S frozen confections. US 100 101. The Golden Arches now symbolize success in almost every household, not only in the US, but across the world. G & S RESTAURANT SERVICES. US 107. They would only sell hamburgers, cheeseburgers, potato chips, apple pie, coffee and soft drinks. FIRST USE IN COMMERCE: 20160630. FIRST USE IN COMMERCE: 19950614. FIRST USE: 19780400. FIRST USE IN COMMERCE: 19530506. G & S Restaurant services. Arguably, one of the most successful popular icons in recent history, McDonalds logo looks elegant and striking, be it on a neon sign, poster or a LCD screen. FIRST USE: 19810000. G & S Online retail services featuring virtual goods. No one will argue that McDonalds and its logo are symbols of globalization and the American Way. US 100. IC 030. IC 030. FIRST USE IN COMMERCE: 19830500. IC 042. FIRST USE: 20120326. G & S RESTAURANT SERVICES. Im loving it this is the slogan of McDonalds right now. IC 041. IC 036. McDonald's registered the trademark in Philippines in 1985 and won a key ruling to protect its 'Big Mac' trademark from infringement. FIRST USE IN COMMERCE: 20160718. G & S EDUCATIONAL AND ENTERTAINMENT SERVICES IN THE NATURE OF CONDUCTING LIVE PERFORMANCES AT SCHOOLS AND OTHER EDUCATIONAL AND ENTERTAINMENT FACILITIES BY COSTUMED CHARACTERS. IC 043. The first franchisee was Neil Fox. G & S SANDWICHES CONSISTING OF MEAT, BEEF, POULTRY, PORK, CHEESE, SAUCES AND VEGETABLES. FIRST USE IN COMMERCE: 19830805. FIRST USE IN COMMERCE: 19950100. FIRST USE IN COMMERCE: 19810000. Trademark examples | USPTO FIRST USE IN COMMERCE: 19700400. G & S ENTERTAINMENT SERVICES IN THE FORM OF PERSONAL APPEARANCES. IC 043. Initially, a barbecue drive-in, it was restyled into a hamburger stand which later grew into a franchise. US 046. IC 036. The mark consists of a yellow smile design. (6) Where no drawing is possible, such as for sound. A growing variety of catering facilities, on the one hand, and the rising prosperity in Western societies, on the other, resulted in the fact that people are trying to find the best dining place at the best price. IC 036. Being an integral part of the American lifestyle, McDonalds brand could not but become household name. FIRST USE: 19740200. G & S RESTAURANT SERVICES. US 022 023 038 050. The McDonalds did not always have the Golden Arches on its logo. IC 042. FIRST USE IN COMMERCE: 19720319. US 100 101 107. FIRST USE: 19730900. G & S FLAVORED, DAIRY BASED SHAKE FOR CONSUMPTION ON OR OFF THE PREMISES. That restaurant, in San Bernardino, California was called McDonalds-Bar-B-Que and had over 25 menu items. IC 042. No color is claimed. IC 041. FIRST USE: 20070130. It can be easily seen during day and night. US 100. US 021 023 026 036 038. Below the letter "M" is a series of eight circles forming a smile. FIRST USE IN COMMERCE: 19530506. IC 025. FIRST USE IN COMMERCE: 19790527. G & S restaurant services. Maybe it's the "ba da bam bam bam I'm lovin' it" from a McDonald's commercial, or that nostalgic Windows tune when you open a laptop with that green field and blue sky background. IC 036. FIRST USE IN COMMERCE: 19861226. IC 016. US 046. IC 042. IC 016. IC 030. FIRST USE IN COMMERCE: 19790900. FIRST USE: 20120101. FIRST USE IN COMMERCE: 19990331. FIRST USE: 20060930. This single arched M has become the symbol that is used today to identify McDonald's restaurants around the world" (Mieth 3-4). The mark consists of a stylized representation of a partial sun. US 046. Jim Schindler designed McDonalds logo in 1962, when he was hired to make it more corporate. G & S restaurant services. IC 042. G & S RESTAURANT SERVICES FEATURING A HAMBURGER SANDWICH. US 002 005 022 023 029 037 038 050. FIRST USE IN COMMERCE: 19580531. The heavy solid lines depict the mark. FIRST USE IN COMMERCE: 20040131. FIRST USE IN COMMERCE: 19700900. US 046. G & S ENTERTAINMENT SERVICES NAMELY CONDUCTING ATHLETIC EVENTS IN THE NATURE OF BASKETBALL AND SOCCER CLINICS AND COMPETITIONS. IC 035. IC 042. G & S soft drinks, fruit juices, fruit drinks, fruit-flavored drinks, sports drinks, drinking water, mineral water, spring water; concentrates, syrups or powders used in the preparation of soft drinks; fruit juices, fruit drinks, fruit-flavored drinks, and sports drinks. IC 042. FIRST USE IN COMMERCE: 20160222. IC 042. G & S EDUCATIONAL SERVICES, NAMELY, PROVIDING EDUCATIONAL SCHOLARSHIPS. US 046. FIRST USE IN COMMERCE: 20130501. FIRST USE IN COMMERCE: 19580531. And yet they are not invincible. FIRST USE: 20060327. (2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). US 100. In 1961 Stanley Meston creates the emblem, the whole world knows today. The Intriguing Story Behind the Golden Arches of McDonald's US 046. Between 1968 and 1968 though, a new redesign awaited the logo. Providing online access to musical events and festivals. Definition: A trademark is the legal right to exclusively use a symbol, name, phrase, song, or logo. The mark is a sound mark consisting of a five tone audio progression of the notes A B C E D. (3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. IC 042. G & S T-SHIRTS. FIRST USE: 19960601. Now this logo is recognizable in the whole world. FIRST USE: 19481200. G & S RESTAURANT SERVICES. FIRST USE: 20170705. FIRST USE: 20120229. FIRST USE IN COMMERCE: 19720124. US 100 101 102. FIRST USE: 19681231. IC 043. G & S Restaurant Services. G & S Carryout Restaurant Services. Colors red and yellow are eye-catching to every age. IC 043. FIRST USE: 19741200. IC 025. G & S PROVIDING OF FOOD AND DRINK FOR PATIENTS AND GUESTS; PROVIDING TEMPORARY ACCOMMODATION. IC . FIRST USE: 20050430. IC 042. FIRST USE: 19720103. FIRST USE: 19741015. The heavy solid lines depict the mark. The mark consists of a representation of a moon sliver with human facial features and dark sun glasses. IC 020. McDonald's Chef Puts the New and Improved Big Mac to the Ultimate Test The mark consists of a box-shaped character design in the color red with open smiling mouth showing teeth in the color white and tongue in the color pink, the eyes are white, blue and black, the character has one upward raised outstretched arm and one downward outstretched arm in the colors white and black, legs in the colors white and black with black and white shoes and a yellow/golden arches design in the shape of the letter "M" appears on the top of the character design.