The cabin crew is in a position to respond to dynamic customer and operational needs. Moreover, there are different techniques that can be utilized under the time series method. Print. For example, terminal 1 and 3 are served by the Red Line. In fact, operational and financial strategies should involve const controls and differentiation. In principle, the firms strong market presence in leading airline markets presents the corporation with a fundamental competitive periphery over its rival competitors. Emirates growth strategy on track Need a custom Report sample written from scratch by Some modules are disabled because cookies are declined. The firm leverages on technology in order to deliver a unique customer experience. Emirates Airline The level of competition in the airline industry among the market leaders is high, especially with references to concrete regions. The firm is entirely owned by the Dubai government and it ranks as the largest airline company in the Middle East. The manufacturers possess somewhat high power in terms of supply of the aircrafts. This report on Strategic Management Project: Emirates Airlines was written and submitted by your fellow Through the KIS system, the airline has been in a position to offer customers personalized services. This will remarkably improve the attractiveness of the airport to international airlines. Conclusion 4. Each passenger can now choose the kind of music to listen to or a movie to watch while in the plane. The Board meets quarterly for a brainstorming session on how to improve the firms internal systems. . In the process of designing a particular service, it is important for an organization to ensure that there is no variation between the service provided and the customers expectations. custom Emirates Airlines Business Strategy, Wal-Mart's Retail Strategy Plan in Canada, Etihad Airways Marketing Plan: Market Entry to Bangkok, Al Safeer Company Information Systems Management, Emirates Group Human Resources Collaboration, Unilever Company: Consulting Business-to-Business, Apple Objectives, Goals for the Future, and Mission: Procurement Analysis, Standard Oil Companys Operations and Competition, Emirates Steel Company: International Business and Globalisation, To be cost effective in all its operations, To be financially sound, stable and remain profitable in the industry, To be modern, innovative and customer oriented air travel services provider, To position the Airline as the leading carrier choice within the Gulf and the world market, To put Dubai at the center stage in modern commercial activities in the middle east, To provide excellent airline customer services in the region and beyond, To enhance the brand image and position of the airline in the aviation industry. Emirates Airlines intends to position itself as a customer-centric organization. Emirates Airlines has selected technology as its core market differentiation variable. Print. Emirates The companys business strategy should also encompass both the cost and differentiation advantages leading to the sustainability of the companys long-term strategies. Consequently, firms select the most valued attributes as its market differentiation variables. Currently, the firm has a total human resource base of over 28,000 employees, which makes it the largest employer in the Gulf region. BusinessEssay, 29 Nov. 2022, business-essay.com/emirates-airlines-business-strategy/. professional specifically for you? We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service. 22). If the significant fluctuations in the oil prices and changes in the financial markets are expected, the aviation industry in the UAE is at risk of having high losses because the currently followed strategy is oriented to the context of the rapidly developing economy. Emirates Airline has increasingly gained a firm position as one of the leading global airlines in terms of the fleet size, work force as well as profitability. In other words, the company strategies aim at attaining the global competitiveness in the aviation industry. Winur, Jack, and Jane Winur. Emirates Strategy Analysis Another mutually beneficial partnership that has supported Emirates growing United States network has been with JetBlue, which has grown to a bilateral codeshare agreement, enabling Emirates passengers to connect to over 60 cities served by JetBlue beyond its US gateways. Yip, G. S. (2002). Nataraja, Sundaram, and Abdulrahman Al-Aali. The global airline industry is highly competitive and this company is always under pressure to deliver superior services to manage the rivalry in the market (Jannie 78). Today, Emirates provides its services in more than 70 countries all over the globe, and its staff is more than 55,000 employees (Emirates Home par. The special equipments have also contributed towards improvement in the airlines cargo capacity. 2). London: Trident Press, 2013. "Emirates Airline's Differentiation and Innovation." In 2013, the airline was named as the best airline in the world. Moreover, continuous service improvement is playing a critical role in enhancing the firms product differentiation strategy. The firm is investing in continuous service improvement and development in an effort to cement its market dominance. From the above analysis, one can assert that Emirates Airlines has managed to attain an optimal market position over the past two decades. Consequently, the firm has ordered 232 new aircrafts. The development of an assortment of key projects in Dubai creates a center of attention amongst tourists and investors. Operations management: critical perspective on business, New Delhi: Global India Publications, 2009. This element aids in developing optimal and credible judgment that an organization can utilize in formulating business strategies. The system was implemented through partnership amongst Hewlett-Packard, Microsoft, and the Emirates Group Information Technology department. They established their products as ethical and handmade, whereas their competitors provide manufactured and impersonal products. They also worked to create a unique and hands-on customer experience in their stores where you can try things out and get to know the products before you buy. Emirates. Print. student. The other problem is the considerable dependence on the governments support and oil prices in the global market. New Jersey: Wiley, 2013. The management of Emirates makes efforts to come to terms with government policies while the real business agenda is executed by subsidiaries or local agents in the country (Roberts 2012). The airline has been keen on differentiating its products from those which are by the rival firms. According to Black, the UAE is experiencing an increment in demand for air travel (par. The airport is also served by effective ground transportation systems, which include rail, road, taxi, and buses. The cost control strategy is aimed at ensuring and growth, enhanced quality and performance in terms of services delivery as well as long-term sustainability (Lancaster, 2013). ERP systems contribute towards improvement in forecasting accuracy because an organization can access accurate that can be used in forecasting. The airlines aviation college trains employees on different aspects, which include electronic, computer engineering, business management, aerospace engineering, and travel and tourism. The Hello Tomorrow plan is among the most innovative marketing strategies that the company should adopt to attain some of the major objectives. To maintain this success, Momadu advises that this firm will need to remain innovative in its operations (11). The choice of the Dubai International Airport as the airlines hub has also played a significant role in the firms success. "Strategic Management Project: Emirates Airlines." Environmental laws also influenced policies of Emirates regarding the waste management and decreases in the water and energy consumption. Emirates Airlines management team is of the opinion that the internal and external stakeholders will play a critical role in shaping its future. Moreover, the layout of the airline into different departments has enabled the airline to be effective in formulating and implementing its short term and long-term operations. In order to utilize the moving-average method in forecasting, it is imperative for the collected data to follow a rather liner trend. Consequently, the likelihood of an organization achieving future success is enhanced. Through departmentalization, the airline has been able to nurture a high level of managerial specialization. The airline also intends to enhance its customers efficiency while travelling across different destinations. Morelli, Nicola. 2010. In line with the above services, Emirates Airlines appreciates the importance of offering customers high quality meals. 2008. The airports strategic position enables Emirates Airline to serve over 90% of the total passenger population through its non-stop flights. Moreover, the porters assist customers to take their taxi or bus on arrival. July 23, 2021. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. Wit and Meyer define differentiation to include the process through which an organization seeks to be unique (269). A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines. Journal of Business and Management 17.4 (2015): 23-33. Time series refers to data that is collected within a particular period. Competitive Strategy. "Emirates Airlines Company' Operations Management Practices." Emirates Group Career Centre: Human resource management 2013. Time series approach to forecasting is very effective in making future decisions. In the process of procuring the new aircrafts, the firm ensures that they are of high quality. Emirates Airlines can be positioned in the growth phase as evidenced by the high rate at which the airline is establishing new services. Moreover, the global presence has facilitated the reduction of business risk. The airline has also been committed towards improvement of its capacity by boosting the Available Seat Kilometers [ASK], which is one of the variables used in determining an airlines carrying capacity. The airport covers an area of 8,640 acres. In addition, in the same year, the firm operated a fleet of one hundred and seventy airliners of Boeing as well as Airbus models. The financial objective of the company is to attain effectiveness and efficiency in all the operations of the company. "Emirates Airlines Business Strategy." 9). Product lifecycle through innovation and competitive business competitive business environment, Turin: University of Maribor, 2010. The competition in the industry increases and recommendations for Emirates should also include the market expansion. Johnson et al. Through employee training, the firm has equipped its workforce with sufficient skills to serve customers. Subsequently, the firm considers its staff as its most valuable organizational asset. This service costs customers an additional AED 20. As a result, low cost carriers are surfacing and intensifying competition. Emirates Airlines Internal and SWOT Analysis 3). Rahman, Khadiza, Sumi Azad, and Sabnam Mostari. According to a report by the Oxford Business Group, Emirates Airlines is ranked as one of the biggest contributors in the transformation of air transport in the Gulf region (76). The active political cooperation of the UAE with the countries from the mentioned regions contributed significantly to the development of the aviation sector. Emirates Airline's Differentiation and Innovation. The bags are wrapped using a strong transparent plastic hence maintaining their condition. Emirates Airline: The Secrets of the Legends Success This paper is primarily centered on the assessment of Emirates Airlines strategic management plan. To position itself as a customer-centric organization, Emirates Airlines has appreciated the importance of effective baggage management. Further, up to date technology such as video-conferencing aids virtual alliance thereby thinning the needs of travelling. Changes in clients interests and attitudes influence the progress of the business because today more passengers choose low-cost services, and they are focused on discounts (Rahman, Azad, and Mostari 24). In marketing strategy, the company must continue improving its image. Emirates regularly launch the environmental projects and participate in the governmental programs oriented to protecting natural resources in the country (Emirates Home par. At the current stage, the company serves interests of high-income customers, but it is possible to pay more attention to the diversification and enter new markets while addressing expectations of new categories of passengers (Nataraja, and Al-Aali 480). London: Media Prima, 2014. This aspect has enabled the firm to develop and attain an optimal market position compared to other international carriers. According to Chennai 360, Emirates Airlines is not only concerned with getting customers from point A to point B (par. The airline company develops according to norms and tendencies of the local and global aviation industry and markets. By taking into account these aspects, the airline is in a position to undertake effective planning with regard to capacity (Ingram par. BusinessEssay. The interdependent nature of the various departments has led to improvement in the level of knowledge sharing amongst the employees. Today, we fly the worlds biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies. 2). From the above analysis, it is evident that Dubai International Airport acts as an optimal location for Emirates Airlines. The airline collaborates with aircraft manufacturers in an effort to design and develop lighter and fuel-efficient aircraft, such as Boeing 777 and the Airbus A380 (Emirates par. The company further develops the course for expanding the markets. 3). Additionally, the company should offer free food to its customers. On the other hand, the operational issues relate to inventory management, material handling and traffic, scheduling, and production amongst others (Shah 112). Moreover, the firm has expanded its fleet size in an effort to serve the prevailing market demand. The figures represent the number of passengers in millions. The improvement will improve the airports capacity to 200 million passengers annually. airlines 12). In this strategy, company provides different services to the passengers such as first class private seat. The main financial strategy of the airline is to keep its costs under scrutiny particularly the cost of operations. "Strategic Management Project: Emirates Airlines." EWM, 1(1), 1-7. Starting a new airline by penetrating into the competitive market would require capital resources, combined with an effective market entry strategy that helps in establishing a strong position. The recent financial crisis caused by the political situation affected economies of developed and developing countries and the airline industry. In addition, Dubai will also be portrayed as stipulated in the objectives. The airline remained the property of the Government of Dubai. Emirates Airline Differentiation Strategy Glen Molkenthin Structure Structure 1. This aspect has enabled the firm to provide customers with optimal services. Retrieved from https://business-essay.com/emirates-airlines-company-operations-management-practices/, BusinessEssay. Emirates. and the flag carrier Consequently, the firm has been in a position to address the consumers needs to stay connected while in the sky. The firms commitment towards market growth is evidenced by the rate at which the firm is introducing new aircrafts. The airline has also formulated effective ground operation measures, which have enhanced its ability to reduce carbon emissions emanating from the diverse ground operations. WebThe attainment of the aims, goals and objectives of the company depends on the manner in which the company incorporates all these strategies into both long-term and short-term This has played a critical role in improving the airlines ability to handle additional workload. BusinessEssay, 10 Jan. 2023, business-essay.com/emirates-airlines-company-operations-management-practices/. professional specifically for you? Total quality management: an integrated approach, New Delhi: Excel Books, 2005. Gecevska emphasizes that an organizations products and services should satisfy the customers requirements with reference to price, style, timing, performance, and function (323). Many pilots have grown with the airline. Emirates needs to determine what new travel routes can be discussed as most beneficial for them in order to attract more customers as representatives of different income groups. Retrieved from https://business-essay.com/emirates-airlines-business-strategy/, BusinessEssay. IvyPanda. Pfeifer, Timothy. Subsequently, the airline has implemented the most generous baggage policies in the world. The success of the bid will see the Emirates profit soar. IvyPanda. class strategic resource management assignment help service "Emirates Airline's Differentiation and Innovation." Emirates should utilize quantitative approach to forecasting. The main motivation for market entry is the high market potential. Many airlines have been successful in using differentiation strategies to maintain a competitive advantage. Subsequently, departmental heads have sufficient powers to control and make decisions that affect their respective departments. The reason is that authorities reviewed their approaches to legal norms, tax policies, and laws regarding the operations in the industries supported by the government (Emirates Home par. Print. 9). The firm has designed a simple online check-in system as illustrated below. The new ERP system will enable Emirates to consolidate its data across the world. IvyPanda. Emirates strategies are totally different from pursuing its customers. The strength in the cash flow indicates the strength of the company in its liquidity ratios enabling the company to finance its short-term operations. 1). Airlines such as Emirates and Singapore Airlines 23). The capability of the company to settle its debts is also depicted in the growth of equity. On the contrary, the firm is committed towards seeking new opportunities to do things in a better way. In line with its technological commitment, Emirates Airlines has implemented a knowledge-driven in-flight service [KIS] system. Customers can now book their air tickets remotely as long as they have the internet access. Emirates Airline - Strategic Analysis | Free Essay Example The company strategies revolve around achieving the global expansion. An organization can have two main types of competitive advantage and they relate to differentiation and low cost. The financial liability mostly incurred during the financial crisis has been cited as the major point of the company weakness. As a result, Emirates operates in the context of the open skies policy promoted by the government of Dubai, and its commercial potential is constantly increasing (Oxford Business Group 28). Aisi asserts that the technology places flight, staff, and passenger-related information into the hands of the Emirates cabin crew (par. The innovation is another factor to explain the popularity of Emirates. The firm has adopted a comprehensive environmental policy, which has enhanced its ability to operate in an environmentally sustainable manner. Moreover, the airport authority intends to hasten the construction of the new Al Maktoum International Airport. In other words, the substitutes include road, rail and water transports. 3). One of the areas that the firm has focused on relates to integrating emerging Information Communication Technologies within its flights. The firm should utilize this data in forecasting the future. A company that applies a One way of doing this is to uniquely modify its services to meet The advancements in technology have brought about new opportunities, increase the customer base and have enabled the airline to expand rapidly into new markets. Emirates Airlines projects to fly 70 million passengers by 2020. These recommendations are important to contribute to enhancing the companys long-term performance.